growpreneur.in on Instagram: "In 2005, Jeff Bezos delivered a talk at the Stanford Graduate School of Business Entrepreneurship Conference, where he used the story of WD-40 to explain how innovation and smart business strategy truly work. Through the WD-40 example, he showed how identifying an ordinary problem—such as rust, the high cost of rocket coatings, or even a limited initial market—can lead to the creation of a highly useful product and, eventually, a much broader business opportunity. F

40 Inventive Principles - PRIZ Guru