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When you’ve spent years in the FMCG business, you start to realise something simple — the real money isn’t in the backend. Improving operations or sourcing cheaper raw materials might give you an extra 2–4% margin. But strong brand building, marketing, and consumer trust can take that number beyond 25-30%. In FMCG, profit is driven by perception — by how consumers see, remember, and choose your brand. That’s where long-term growth, value creation, and business sustainability really lie. #DipakSa
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