How Mastercard’s ‘Priceless’ campaign became part of the brand DNA
How Mastercard’s ‘Priceless’ campaign became part of the bran…
Sep 19, 2019
marketingweek.com
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Bryan Buckley and McCann are helping Mastercard usher in a new era of inclusion with their latest ad featuring MasterCard's "True Name." True Name allows a cardholder to display their chosen name on their card. The feature is an attempt to remove one more avenue of descrimination in the lives of Trans and Non-binary individuals. Fingers crossed this landmark move catches on. | Hungry Man
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