STOP 🛑 Trusting Supermarket Freshness Claims Supermarket “freshness” is mostly marketing math. 🧮 Real freshness starts with a Roasted On date, not a vague “Best By.” If you want the best craft coffee at home, here’s the simple play: • Aim for beans roasted within the last 7–21 days. • Buy smaller amounts more often (better flavor, less waste). • Grind right before you brew—huge upgrade for anyone asking “where can I buy fresh coffee beans near me.” • Store beans airtight, cool, and dark (not t
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