The Loyalty Test How loyal are you, your friends or your customers to the celebrities, companies and brands that interest you? The Loyalty Test allows you to rate your loyalty to a selected …

The Loyalty Test How loyal are you, your friends or your customers to the celebrities, companies and brands that interest you? The Loyalty Test allows you to rate your loyalty to a selected …

The Loyalty Test 1. Please indicate which kind of Loyalty Test you would like to conduct ?

The results of our Big Game Loyalty Test are in. Russell Wilson and Chobani emerged as our Loyalty Leaders, while Peyton Manning and Beats by Dr. Dre faltered and became Loyalty …

The Loyalty Test Invite your friends or customers to participate in a Loyalty Test for : Post to social media:

We refer to these instantaneous and often subconscious judgments as The LOYALTY Test that guides human behavior and lasting loyalty toward celebrities and brands.

Your email address will only be used to send you the results of your Loyalty Test once at least five people have completed it. It will not be used for any other purpose.

The Loyalty TestEnter your views:

We conducted an experiment as a first test of our conceptual model. We manipulated the stated intentions and ability of a hy-pothetical brand and measured the inferred warmth, competence, …

Despite a strong post-game brand familiarity score of 64%, public loyalty toward Denver Broncos quarterback Peyton Manning declined from 63 to 57 following his disappointing two …