Primitive sent Kyonosuke Yamashita and Tiago Lemos wild in the streets to show off some of their new Fall ‘23 product while properly putting the gear to the test. Two different skaters with different ...

Well, it looks like the holidays are officially here! Primitive is back with another unique collaboration, this time featuring a festive Elf movie collection with new boards and apparel. Whether you ...

This is actually Primitive's second time doing a Tupac collaboration, but the gear looks just as solid this time around. The collection features a variety of decks and apparel items, including graphic ...

Although Primitive’s solid foundation lies on the back of professional skateboarder Paul Rodriguez, there’s a much deeper meaning behind the shop’s inception in 2008 and continued success this year.

Paul Rodriguez follows up his recent introduction of Primitive Skateboarding with a new "High Desert" collection for Spring/Summer 2014. The line offers a spread of street and skate-ready items, ...