Comscore, Inc. announced that the U.S. Joint Industry Committee has expanded its certification for Comscore’s national TV measurement solution to include Personified Demographics, enhancing its ...
The U.S. Joint Industry Committee of media buyers and sellers is working to bring better cross-platform measurement to the market When you purchase through links on our site, we may earn an affiliate ...
Are you a print subscriber? Activate your account. By Ad Age and Creativity Staff - 1 hour 57 min ago By Erika Wheless - 2 hours 23 min ago By Tim Nudd - 5 hours 33 min ago By Erika Wheless - 6 hours ...
A group backed by many of the entertainment sector’s biggest traditional TV companies said it would back audience-measurement tools from Comscore and VideoAmp for use in national ad deals, the latest ...
Are you a print subscriber? Activate your account. By Ad Age and Creativity Staff - 9 hours 42 min ago By E.J. Schultz - 12 hours 11 min ago By Jon Springer - 12 hours 42 min ago By Parker Herren - 14 ...
The U.S. Joint Industry Committee (JIC) today (Sept. 20) announced that Comscore, iSpot and VideoAmp have been granted conditional certification as part of its ongoing currency certification efforts, ...
ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: FreeWheel Council for Premium Video expands into Europe; comScore receives ABC ...
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