An interesting question arose in the spring of 2025, just before the summer holiday season kicked in. Travel platform Afar posted the headline: “Is It Ever Worth Going Into Debt to Travel?” One might ...

There are two main reactions when the conversation with marketing turns to the topic of zero-based budgeting or ZBB. The first is a glazed look of resignation that this will mean hours of finance type ...

Pete Pyhrr’s concept of zero-based budgeting was adopted by his company, Texas Instruments, at the time of its inception in the early 1970s, and soon after by Jimmy Carter while he was governor of ...

ZBB is a data-driven budgeting method that demands a department or division justify its expenses on an ongoing basis. And it’s a favorite of some in the startup world (and was employed by Elon Musk ...

For decades, marketing budgets were based on historic precedent. The formula was simple: Take last year’s spend, and add a modest bump for inflation or anticipated growth. But as economic volatility ...