The new identity looks like a simple design update. It serves as a succession plan for the world’s most famous product.
Coca-Cola has been given a complete design overhaul by Jones Knowles Ritchie, amplifying the brand's most iconic assets. The ...
Case in point: The rollout of New Coke in April 1985, just shy of 39 years ago. During the first half of the 20th century, Coca-Cola was known everywhere around the world, practically a symbol for the ...
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