A practical approach for tying earned media to search behavior, downstream conversions, and visibility in AI-generated ...

The most effective PPC professionals act as growth consultants, using advertising to solve real business problems rather than ...

SAN FRANCISCO--(BUSINESS WIRE)--Leading marketing industry publication Search Engine Land recently announced that Blackbird PPC, an independent performance marketing agency based in San Francisco, has ...

Agentic AI and custom-built tools are changing how PPC accounts are run – and what marketers need to focus on next.