What do Bristol-Myers Squibb, IBM, Boeing, Citigroup, Estee Lauder, UPS, Novartis, and GM have in common? They’ve all use the Reciprocity Ring. The method was developed by University of Michigan ...
Is reciprocity dead? President Trump’s announcement of a 25 percent global tariff on imports of automobiles and certain automobile parts is confusing. I have been a strong supporter of what I thought ...
In his book, Influence: The Psychology of Persuasion, Robert Cialdini makes reference to what he considers to be one of the most important yet often unrecognized factors inherent in the art and ...
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