The mission statement is what a company creates to help guide the decisions that it makes. It is a sentence that summarizes the purpose of the company, its competitive advantage, its goals and ...

Jennifer Simonson is a business journalist with a decade of experience covering entrepreneurship and small business. Drawing on her background as a founder of multiple startups, she writes for Forbes ...

When you think about the vision and heart of your company, what comes to mind? Do your employees and customers clearly understand these same ideas? If not, it’s a pretty good sign that you don’t have ...