You may have heard it before, or this may be the first time you're hearing about it, but VSCO girls are a thing, and they’re here. First, a bit of background on these scrunchy-wearing, Hydro ...

Between all the mirror selfies set against the backdrop of those same-looking minimalist spaces (you know what we're talking about; there's always a lone Wassily chair in the corner and maybe some ...

It’s the dead zone of Hot Girl Summer, but another label has dominated the feeds, confusing older millennials and Gen Xers who never thought they’d have to see scrunchies and puka shell necklaces ...

An icon in the shape of a lightning bolt. Impact Link Sksksksk. No, that's not a keyboard smash. Nor is it a spell-check or editing fail. That's the way VSCO girls express their excitement. And I ...

Young girls explain to TODAY’s Savannah Sellers what it means to be a VSCO girl, a new trend in girls’ fashion and social media. It comes with catchphrases like, “and I oop,” plus a uniform of baggy T ...

Anne Milou has always had an affinity for oversized T-shirts, scrunchies and Puka shell necklaces. Subscribe to read this story ad-free Get unlimited access to ad-free articles and exclusive content.

Sign up for the daily CJR newsletter. If you spend any time on social media, your head can spin at some of the acronyms being thrown around. Especially when you don ...