When most founders hear “brand,” their mind jumps to logos, colors, and fonts. But in the early days of a startup, design polish doesn’t attract customers, partners, or investors. A strong narrative ...

Brands that endure are those that have deep, stable roots. Anchor your brand in your core narrative, and your reputation will outlast every platform that carries it.

Listening is the first step in building such a strategy. Much of the effectiveness of a narrative strategy flows from the degree to which the storytelling resonates with the values, perspectives, and ...