In practical terms, Epic challenged Apple’s right to force developers into using its in-app payment system, opening the door ...

In today’s era of cheap metrics, highly quantitative marketing, and growth hacking, everyone’s talking about funnels. The most colorful explanation of a startup funnel is easily Dave McClure’s Startup ...

We all see and read the buzzwords… content marketing, conversion funnels, inbound marketing, marketing automation, social network marketing, and the list goes on and on. They are all great words, ...

Unlock the full InfoQ experience by logging in! Stay updated with your favorite authors and topics, engage with content, and download exclusive resources. Vivek Yadav, an engineering manager from ...

Attracting users to your site is never an easy task, and acquiring first-time visitors is a marketing accomplishment to feel proud of. But in most industries, website conversion rates hover somewhere ...

The marketing funnel, otherwise known as the sales funnel or customer journey, is a path or way that potential customers take that contains stages from initial awareness of a product or service to ...

Opinions expressed by Entrepreneur contributors are their own. Businesses are in the habit of turning real people, with names, interests, and pet peeves into “users,” “visits,” and “cohorts,” breaking ...

OfferLab, a new platform by Russell Brunson enables creators to stack offers, share revenue, and earn lifetime commissions—without technical complexity. You don’t need a product, a team, or tech ...