The industrial age tricked us. It taught us that the path to success was to take a business, run its operations with absolute efficiency, and grow it to take advantage of scale effects. This plan ...

Export marketing focuses on marketing your product in other countries instead of your own. Although it applies strategies that are similar to domestic marketing, export marketing tends to be more ...

Business owners need targeted corporate level strategies to position themselves for success. Corporate-level strategies define a plan to hit a specific target needed to achieve business goals.

LONDON--(BUSINESS WIRE)--Infiniti Research, a world-renowned market intelligence solutions provider, has announced the completion of their latest article on the types of target market strategies.

Effective communication is at the heart of every successful organization, but the strategies used can vary significantly depending on business size, type, and goals. Whether you're running a small ...

Pricing can be challenging for entrepreneurs. As a marketing and business consultant, I've seen that a pricing strategy that’s too low can diminish profit margins, but pricing that’s too high can ...

Equity real estate investments by definition entail investor capital being tied up for some period of time, i.e. real estate investments are illiquid. Investors accept some degree of illiquidity as a ...