For too long, marketers have clung to the marketing funnel, blissfully unaware (or, in some cases, willfully ignorant) of the reality that today's consumers follow a buying journey that doesn’t follow ...
The customer journey is complex, with consumers interacting across 20+ channels and exposed to 4,000-10,000 ads daily before making a purchase. This fragmented landscape challenges advertisers to ...
Marketing relies heavily on the marketing funnel concept, a tool essential for visualizing and planning our strategies. When used correctly, it can greatly benefit your marketing efforts, particularly ...
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