Properly measuring ROI is critical to the success of virtual nursing, say these nurse leaders. Executives from a dozen health systems met in Atlanta in early June for the HealthLeaders Virtual Nursing ...

CNOs must clearly define ROI to make a business case for expansion beyond pilot programs, and be flexible about what metrics to prioritize.

When you hold an online event, whether live or on-demand, just getting through promoting and hosting it can feel like a big win. However, that's not enough: You still need to know whether the event ...

How can you use measurement to boost the success of your email marketing? An infographic (below) from Salesforce looks at what key email metrics mean and explores how you can use them to optimize your ...

Opinions expressed by Entrepreneur contributors are their own. As an entrepreneur, you measure a lot of things in your business. In fact, you probably obsess over revenue growth, cash flow, customer ...

Discover real-world Account Based Marketing (ABM) and Demand Generation insights to help drive your B2B success. Explore our expert-led resources and best practices for targeting high-value accounts, ...

In part one we spoke about how Brian Wallace of NowSourcing got into infographics, how it is not just about links but much more and some cool scores he had with them. In part two, we talk about ...