Sooner or later, ads come for everyone. Substack—long a holdout—is taking its most concrete step yet toward advertising, announcing a limited beta program on Tuesday that allows a small group of ...

Starting today, Substack will let creators monetize their videos by hiding them behind a paywall. It’s part of a push to nab disaffected users from TikTok in the wake of the US’ “will they or won’t ...

As TikTok’s future in the U.S. remains uncertain, Substack tries to lure creators to its platform by doubling down on video. The company announced on Wednesday that it’s now allowing creators to ...

Forbes contributors publish independent expert analyses and insights. Kristen Bousquet is an influencer and creator monetization coach. Substack is a subscription-based platform that allows writers, ...