Traditional attire has long wrestled with a stiff, museum-piece reputation, but Korea's cultural policy officials are betting that a dose of ...

The Ministry of Culture, Sports and Tourism announced on June 17 that Felix, a member of the group Stray Kids, has been selected as a Hallyu cultural ...

Stray Kids’ Felix is officially the face of this year’s “Hanbok Wave”! On June 17, the Ministry of Culture, Sports, and Tourism announced together with the Korea Craft and Design Foundation that Felix ...

Stray Kids' Hyunjin has been named as a Global Brand Ambassador for GUESS and can now be seen in his first global campaign ...

The K-pop star made a special appearance at the Guess Jeans Melrose flagship store Tommaso Boddi/Getty Hyunjin celebrated his new role as Guess' Global Brand Ambassador with a pop-up event in Los ...

K-pop sensation I.N from Stray Kids fronts Damiani's latest ad campaign titled “Damiani Icons” alongside Maria Carla Boscono ...