Alanna Laforet takes a look into why questions around agentic AI are sidestepping the one that actually keeps CMOs up at night... An industry obsessed with agent-to-agent infrastructure is skipping ...
Everyone in ad tech complains about fragmentation. No one actually fixes it. Because, let’s be real, why would they? Ad tech is stuck in a paradox. The industry loves to talk about how inefficient, ...
CTV ad campaigns are too often weighed down by the "ad tech tax"—a labyrinth of service and technology fees that can consume 10% to 30% of advertisers' budgets. This, coupled with a lack of ...
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