The future is now, as once unthinkable virtual production becomes de rigueur for cinematic and branded storytelling LED volumes — powered by Unreal or Unity game engines — and AI-assisted workflows ...

Any lingering resistance to virtual production involving next-generation elements like LED walls, in-camera visual effects (ICVFX) and mixed reality (MR) is rapidly disappearing across the media and ...

The virtual production sector is projected to top $8 billion by 2030, per a new forecast. New virtual production tech will be introduced this week at the International Broadcasting Convention in ...

SAN DIEGO—Sony Electronics has announced the latest version (Version 2.0) of its virtual production software, Virtual Production Tool Set, will be available winter 2024. Sony's Virtual Production Tool ...

Len Blavatnik’s family foundation has made a $25 million donation to the USC School of Cinematic Arts to create a virtual production center. Virtual production has emerged as a key growth area for the ...

Croatian production company Antitalent will open the country’s first virtual production facility this year. The studio, based in Zagreb, will be used for high-end cinematic and broadcast productions.

The creative team takes you inside! A jaw-dropping LED video wall upgrade allows 35North Studios to continue pushing the boundaries of entertainment and production. When you purchase through links on ...

Real-time 3D graphics and virtual studio solutions company Brainstorm has added native support for the Canon Virtual Production System to its virtual production product line. The company’s InfinitySet ...

Oil baron and music mogul Len Blavatnik's family foundation has made a $25 million donation to the USC School of Cinematic Arts to create a virtual production center, the university said this week.