There comes a time in every app's shelf life where it changes, for better or worse. The app can take the Facebook route and ...

Former President Donald Trump's campaign launched its first Snapchat digital advertisement of the 2024 election cycle this week, marking a late entry onto the Gen Z and millennial focused platform ...

Donald Trump is posting ads on Snapchat for the first time this election – and one of them uses a photo of him giving a thumbs-up at this year’s memorial honoring the nearly 3,000 victims of the ...

Wendy’s, a leader in bold and engaging digital marketing, recently partnered with Snapchat to test an innovative new ad format—Sponsored Snaps. This initiative, which delivers a full-screen video Snap ...

Oreo is promoting its cookie collaboration with Post Malone through a Snapchat campaign launching Wednesday (Feb. 5) that takes advantage of a new in-chat ad format, Marketing Dive can exclusively ...

In its utilization of Snapchat's newest ad product -- Sponsored Snaps -- global fast-food company Wendy's generated over 52 million impressions in the U.S. within one day. Snapchat first started ...

Snapchat announced two new advertising solutions that take advantage of some of the social media platform’s most widely used spaces, according to a press release. The announcement was timed to ...

Despite a smaller overall share of ad spend, Snapchat ads appear to deliver stronger returns on ad dollars – especially for fashion retailers. That’s according to new research from Snap and analytics ...

From Turner v. State, decided Thursday by the Arkansas Supreme Court (in an opinion by Justice Shawn Womack): The evidence presented at trial establishes the following account of events. On April 26, ...