The global easy peel film packaging market is projected to grow steadily, from an estimated USD 1.9 billion in 2024 to an anticipated USD 2.5 billion by 2034, at a CAGR of 2.9% during the forecast ...

For decades, marketers of consumer goods designed highly adorned packages, deploying bold colors, snazzy text, cartoons, and illustrations to seize the attention of shoppers. Conventional wisdom held ...

Siggi's Dairy keeps its yogurts simple with white packaging, black text and a dab of color to indicate the flavor. Neilson Barnard/Getty Images For decades, marketers of consumer goods designed highly ...

Researchers from Texas Christian University, University of Illinois Urbana-Champaign, and University of Georgia published a new Journal of Marketing article that examines the consumer trend towards ...

Many factors determine the success of a global product launch and packaging is definitely one of them. If you want to improve the packaging of your products, you may need to buy turntable wrapping ...

The colors, patterns and textures in your product packaging affect a consumer’s purchase decision. The human brain reacts ...

When it comes to packaging, consumers care more about ease-of-use than design or a realistic image of the product, according to a just-released report from Packaged Facts. The report, "Food and ...

Look at any label on a household product, from laundry detergent to dish soap to shampoo, and you’ll see that most are 80% water. Across billions of units, shipped around the world, that adds up to a ...

The promise of advanced packaging comes in multiple areas, but no single packaging approach addresses all of them. This is why there is still no clear winner in the packaging world. There are clear ...