Housing affordability continues to discourage many buyers and limit home sales. The numbers: Confidence among home builders ticked down in August as home-buying demand remains weak, and builders are ...

The spring homebuying season is in full swing. But what is typically the busiest time of year for homebuilders has not lived up to the hype in 2025. As builders struggle to close sales, resulting in ...

Home builder stocks perked up Wednesday on a sign of a home sales rebound. Buyer incentives and lower mortgage rates could have lured buyers back into the market in August, new census data ...

Sales incentives are an important factor in attracting, retaining and motivating talent; driving desired behaviors; and ultimately fueling revenue growth. In fact, it's such a part of achieving ...

When companies push into new markets or expand their product lines, growth targets can rise quickly. But if sales incentives are still built around outdated priorities, teams may chase deals that look ...

Hovnanian Enterprises’ HOV-0.03%decrease; red down pointing triangle third-quarter profit plummeted, with the company saying a stagnant housing market forced it to offer significant incentives to ...

‘HPE is providing substantially more dollars for both selling more and getting new business,’ says Pat O’Dell, the head of HPE’s North America Partner Advisory Council. Pat O’Dell, the head of HPE’s ...