The Salvation Army is introducing its thrift brand to a new generation with the launch of "Thrift Score," the world's first digital thrift store on Roblox. Designed to engage Gen Z and Gen Alpha where ...

…now that’s a game-changer. Over the past couple of weeks, we’ve talked about how Roblox has been trying to expand both its reach and its marketability to both players and brands. The company knows ...

Swedish furniture chain IKEA announced it will be hiring 10 workers for an unconventional employment opportunity — inside an IKEA "store" in the video game Roblox. Opening June 24, "The Co-Worker Game ...

Activewear brand Alo Yoga has given its Roblox experience a glow-up and introduced a new phygital integration that will let users unlock virtual rewards in the brand’s real-world stores. The biggest ...

UGC gaming platform Roblox has launched a new Creator Store as a replacement to its Creator Marketplace. Creators can use the new store to exchange assets and solutions such as plugins, images, audio, ...

Don’t worry if you don’t make the cut; you can still work there for free. Don’t worry if you don’t make the cut; you can still work there for free. is a former weekend editor who covered tech and ...