Roblox ads enticed, targeted kids as young as 5 to try caffeinated potato chips, watchdog says

Ads on the wildly popular video game platform Roblox enticed kids to try caffeinated potato chips — and they targeted ...
Variety

Roblox to Sell Video Ads Targeting Users 13 and Up Following Trial Testing With Walmart, Warner Bros. Pictures

Roblox is opening up its video ads offering to all advertisers following trial testing over the past six months with brands, including Warner Bros. Pictures, Walmart, e.l.f Beauty, HUGO and global ...
Digiday

Why Roblox’s Clip It is using its billion-view moment to launch an ad product

Clip It — the Roblox version of TikTok — crossed the billion-view threshold yesterday. To take advantage of the hype, the game’s creators are developing an advertising product that combines some of ...
Business Insider

Roblox steps up its 'year of scale' with new ad formats, hires, and key partnerships as it aims to build a $1 billion ads business

Roblox said Wednesday it is making a new video ad format available to all advertisers, one of several initiatives the online entertainment and gaming platform is undertaking as part of a mission to ...
Reuters

Roblox taps ad-tech firm PubMatic to boost sales of video ads

April 10 (Reuters) - Roblox (RBLX.N), opens new tab has hired PubMatic (PUBM.O), opens new tab to help ramp up sales of new video advertisements the gaming platform expects to launch later this year, ...
Hosted on MSN

Roblox still earns very little from ads despite 150 million daily users

Roblox has been trying to turn its giant audience into real ad money since it went public in 2021, but the effort keeps dragging. The platform pulls in 150 million users who spend two hours a day ...