Loyalty programs need to be more focused on immediate and functional rewards. Between a tougher economy and consumer demand for immediate gratification, research shows reward programs must evolve.

Retail rewards programs can be a smart way to save money at establishments you frequent. If you collect points, don't keep ...

Add Yahoo as a preferred source to see more of our stories on Google. Starbucks has incorporated a new three-tiered system—Green, Gold, and Reserve—into its rewards program. This move has split ...

The retailer’s trip-based approach echoes Circle K’s new system as c-store retailers seek to entice price-sensitive shoppers.

Credit card rewards have become a surprisingly useful window into how consumers are navigating today’s economy. New research from USAA finds that cardholders increasingly value rewards for what they ...

Circle K is changing its rewards program to a visit-based model starting September 2, offering up to $1 off gas per gallon ...

There isn't one hotel rewards program that's ideal for every traveler. Some programs offer greater flexibility and prioritize earning points for free nights, while others emphasiz ...

Leslie’s, Inc., the leading direct-to-customer brand in the U.S. pool and spa care industry, has relaunched its Pool Perks Rewards Program with new loyalty tiers aimed at enhancing customer experience ...

Rewards programs are not just a key strategy for customer retention, but acquisition as well. NABCO, a national electrical products supplier servicing distribution networks for both routine electrical ...

U.S. News' in-depth guide to Best Western Rewards. Find out the pros and cons, how to use points, plus membership benefits ...

The country’s biggest bank is offering Australians more opportunities to earn points across retail and travel.