Retargeting, a word long associated with the cookie-based world of direct-response display advertising, is getting a refresh. With the explosion of mobile and subsequent deterioration of cookie ...

Sometimes the devil is in the details. That’s definitely the case with search data and search retargeting. Search data is the basis of search retargeting. But it is also the intersection of search and ...

For every customer who visits a brand’s website but leaves without making a purchase, retargeting ads have long been the go-to strategy for marketers aiming to convert them. However, once the go-to ...

“Data-Driven Thinking” is a column written by members of the media community and containing fresh ideas on the digital revolution in media. Today’s column is written by Alan Pearlstein, CEO at Cross ...

BOSTON, MA--(Marketwired - Oct 2, 2013) - ChoiceStream, the top choice for brand and direct response advertisers driving performance through proprietary data, advanced targeting optimization and ...

Sponsored content: This article was commissioned by AdRoll to let readers know they can access a free copy of the ‘Performance Marketer’s Guide to Retargeting: Part II‘ AdRoll’s ‘Performance ...

NEW YORK, NY--(Marketwired - Dec 19, 2013) - ActionX (www.actionx.com), the first platform that connects the dots between mobile customer acquisition and mobile retargeting, today announced its ...

AUSTIN, Texas--(BUSINESS WIRE)--SteelHouse, an advertising software company, today announced the release of the Premier Edition of its Advertising Suite during SXSW 2017. It’s the world’s first ...

Ad retargeting firm AdRoll on Monday announced the launch of a book about retargeting, titled The Retargeting Playbook. Adam Berke, the company’s president, wrote the book in conjunction with Greg ...