People can now mute unwelcome ads on Google across devices. Last month, the world’s largest search engine announced major changes expanding users’ ability to filter and block ads. By accessing ...

If marketing is the art of persuasion, retargeting is that art at its finest. Learn how to segment your audience in creative ways. If marketing is the art of persuasion, then retargeting is that art ...

(Ad) This is an all-too-familiar experience on the internet: you click on a tempting ad for a new swimsuit because it looks perfect for your upcoming vacation. When you don't purchase it right away, ...

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Ido Zehori, data science team leader at ...