More than a year, ago Shanghai beer brand Reeb found itself in this unpleasant fix on its home turf against Japanese rival and relative newcomer Suntory. But as Reeb also found, familiarity given a ...

Before the era of self-proclaimed influencers and viral videos, cross-promotion was a keen tool of brand growth. Amid today’s craft beer market melee, many brands completely miss that home-grown ...

Reeb, Shanghai's home-grown beer brand, which was launched at a time when Shanghai's products enjoyed nationwide renown, stands almost alone as a reminder of the past in a city which is undergoing ...