If you type “WSL” into Google, the first search option that often comes up is the World Surf League — the global home of surfing. This is, apparently, a huge problem. For Women’s Super League fans, ...
Forbes contributors publish independent expert analyses and insights. Dr. Cheryl Robinson covers areas of leadership, pivoting and careers. Rebranding is more than refreshing a company’s logo or ...
Businesses often have difficulty seeing positive returns from their rebrand efforts because of one particular reason. However, those that take proactive steps before rebranding can close the necessary ...
Rebranding is often seen as a necessary evil. However, there are times when a rebrand is more than the right move. It is a way to unlock growth. The key to a good rebrand is to execute it with a clear ...
Rebranding is the word of the moment in food and beverage. From Pepsi to Pringles, brands across the food and beverage space are changing their look and tone. In fact, a study by marketing firm Bynder ...
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The Philadelphia Art Museum rebrand surprised locals and board members. Is it as bad as some say?
Nearly a month after its unveiling, the new logo and rebranding of the Philadelphia Museum of Art as the Philadelphia Art Museum — or PhAM — isn’t getting a lot of love. Critics say the new logo and ...
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