Organizations rely on public relations professionals to reach audiences and promote an attractive, positive public image. By blending aspects of marketing, journalism and advertising, public relations ...

The UAB Department of Communication Studies offers a top-ranked and award-winning curriculum in public relations. Our program is designed to offer you a wide range of career choices in fields that ...

Nick Mireles is a writer on the central coast of California. He has a knack for film, music, and Dungeons and Dragons. When he’s not writing, he tries to spend his days reading, surfing, and camping ...

When reviewing job growth and salary information, it’s important to remember that actual numbers can vary due to many different factors—like years of experience in the role, industry of employment, ...

The Canadian Public Relations Society ("CPRS”) has granted Accredited status to 25 of its members, following their successful ...

The key to acquiring great publicity lies in effective public relations. It is no longer just about making your business known to the public through accustomed channels such as advertisements, ...

Public relations builds trust by focusing on audience needs, not self-promotion. Niche PR tactics can achieve a greater impact than mass media outreach. Authenticity and openness are key for engaging ...

Public relations campaigns help an organization gain public support. Sometimes the goal is highly specific. A business, for example, might use public relations campaigns to convince its local ...

Opinions expressed by Entrepreneur contributors are their own. In the past, public relations (PR) was all about managing a company’s reputation and controlling the narrative through traditional media ...

Research, plan, implement and evaluate effective public relations/advertising campaigns. Develop and design creative storytelling to raise awareness, educate audiences, advocate change and influence ...

If you own or manage a small- or medium-sized business, you may have started with word-of-mouth referrals to get new business, and you might have counted on having satisfied customers coming back. At ...