The agendas for CMOs continue to be full of topics that they have been managing for years. Being a steward for the brand in the face of a changing society. Generating demand to feed the sales pipeline ...

Are you a print subscriber? Activate your account. By Brian Bonilla - 1 hour 51 min ago By Ad Age Studio 30 - 3 hours 19 min ago By Christina Merritt - 3 hours 39 min ago By Ad Age and Creativity ...

According to Gartner, CMOs will spend more time on new technologies than CIOs within the next five years. That’s because CMOs are more in charge of the day-to-day digital technology used to run their ...

It's no secret that the demands of a chief marketing officer (CMO) are growing exponentially, as brands eye customer-centric business models. But two separate pieces of research from Experian and ...

Dentsu has announced the launch of its 2024 CMO Navigator, Media Edition, a study of more than 1900 CMOs in 13 countries, and the latest in its Navigator series, following the publication of recent ...

Dentsu has announced the launch of its 2024 CMO Navigator, Media Edition, a study of 1900+ CMOs in 13 countries, and the latest in its Navigator series, following the publication of recent Creative ...

Over 80% of APAC CMOs are expecting an increase in budget allocations for 2025, with Japan showing the most significant increase from 50% to 87%, according to a study by dentsu. Dentsu has unveiled ...

Conducting market research. Overseeing branding and messaging. Working with the sales team to drive revenue. These were the traditional responsibilities of a CMO. And they still are. But with the rise ...