Chango, which built a programmatic platform for real-time data driven marketing, rolled out a retargeting tool Wednesday that brings search engine signals into the Facebook News Feed. The company ...

The digital advertising industry has been abuzz over the past year due to the adoption and early success of programmatic media. Simply defined, programmatic media automates and simplifies the digital ...

For retargeting to reach its full potential and be used less as a “blunt instrument” the industry must encourage creatives, strategists and planners to become more involved with ad tech, according to ...

The programmatic ecosystem has evolved significantly in only a few years. Personalized retargeting in particular has slowly become popular in the growing space of digital advertising in India.

As mobile commerce expands, retailers’ ability to retarget consumers with mobile advertising campaigns is becoming increasingly critical to the bottom line. Research conducted by myThings, a provider ...

Digital marketing has long since shifted its focus: businesses no longer seek «cheap» leads for the sake of a report. Quality, predictable conversion, and a real contribution to LTV are paramount.

Opinions expressed by Entrepreneur contributors are their own. Technology has transformed consumer behavior, leading to evolutions in marketing strategies. Among the major shifts in recent years is ...