As any beauty loyalist will attest, there is nothing more gut-wrenching than a favorite product being discontinued. Beauty brands know this, of course, which is why the decision to discontinue a ...

Mailchimp builds on existing generative AI tools and Intuit’s AI-driven expert platform to launch product that allows marketers and small businesses to create email campaigns ATLANTA--(BUSINESS WIRE)- ...

Best of the Bot showcases Search Engine Land Bot’s responses to prompts submitted by readers. The language model is based on content from Search Engine Land layered on top of ChatGPT. The editors of ...

Five years ago, I never would’ve guessed I’d be saying this, but my company just successfully launched our first mega-celebrity campaign. Until now, we’ve promoted Kaltura through smart and targeted ...

L-R: Shaya Attaei, Teresa J.W. Bailey, Jessica Hawthorne-Castro, Christopher Tompkins, Melea McRae The Business Journals Leadership Trust By Business Journals Leadership Trust Expert Panel® Visit ...

Marketing campaigns may have different goals, such as raising brand awareness, boosting sales or increasing event attendance. But all campaigns require a company’s resources, whether that’s money from ...