In the frenetic tapestry of today’s business landscape, it’s tempting to fixate on the competition. The notion is simple: Outperform them and success is yours. Yet, this outlook often backfires, ...

There is virtually no activity conducted by pharmaceutical and biotechnology companies that is not monitored for compliance. Requirements such as good laboratory practices, good clinical practices, ...

Water is a precious resource, especially in Texas with the state's ever-growing population and fluctuating climate conditions. Even when the floods come, there is a drought right around the corner, ...

Bar none, the leadership of an organization is the most critical variable affecting how it regards crisis management and accordingly whether one is proactive or reactive in responding to crises. The ...

There are many different leadership styles and approaches to management that are viable. Some managers like to be direct and hands-on, while others prefer to give employees more autonomy and space.

A/B testing for SEO is different than typical UX/CRO testing. Despite how quickly search evolves and best practices change, some changes must be tested before rolling out. Testing can help justify ...

A few years ago, I wrote a blog on proactive profitability. Given the evolving dynamics and trends in pricing in 2025, I want to explore a parallel concept: proactive strategic pricing. Law firm ...