Consultancies continue to focus on modernizing the wrong things.

During the forum, the Leverage Consulting officially unveiled the Chinese Positioning Equation. As an original innovation rooted in positioning theory, this equation not only encapsulates the essence ...

Accenture (NYSE: ACN) has been recognized as a Leader in the inaugural Gartner, Inc. " Magic Quadrant for Digital Technology ...

Traditional positioning engagements typically happen in one of two ways: The positioning consultant you've hired starts with internal documents and collateral to see what is working and not. They move ...

SHANGHAI, Jan. 21, 2020 /PRNewswire/ -- Ries Strategy Positioning Consulting announced today that its China Chairman Simon Zhang has been appointed as Global CEO. The appointment will help Ries ...

Where do your target clients rank you in your field? It may be time you did more to influence how they perceive your brand. Market positioning puts your business in the right place in a consumer’s ...

Accelerating Luxury Real Estate, Investment Strategy, and Brand Performance Through Strategic Alignment CHICAGO, IL, ...

Your company brand is the lifeblood of the business: It is a statement of your company's personality and a declaration of company values. With the right positioning strategy, branding creates an ...