Executive positioning is a powerful strategy that goes beyond traditional PR, communications or leadership coaching. While it draws on elements of each, executive positioning is a unique blend ...

Property is Power because ownership changes how we think, how we plan, and how we protect the future. It changes our relationship to risk, to time, and to community responsibility. It shifts us from ...

Join our Nasdaq eVestment Best Practices Workshop on Positioning your Strategies for Success. This workshop is tailored for product and marketing teams and will explore how you can evaluate the ...

Effective positioning is crucial for creating a strong, differentiated brand that resonates with your target audience. Mastering the art of positioning can significantly enhance your marketing ...

People who manage brands need to end their obsession with positioning strategy because it’s working against their most important goal: growth. When Al Ries and Jack Trout wrote their landmark book, ...

Every brand wants to be top of mind with potential customers. But this takes more than a catchy slogan or a sleek logo, especially when you're forging relationships with B2B clients. You need to ...