The LEGO Group says it will introduce a new “SMART Play" system in 2026 designed to make brick-built creations respond to how children move, hold and imagine with their toys.

The future of play with Lego’s Smart Play System, featuring interactive Smart Bricks, Tags, and Minifigures with computer chips, lights, sounds, and wireless charging, will launch with a Star Wars-inspired set on March 1.

Consumer Electronics Show, the Lego Group gave us a potential answer. The company announced Lego Smart Play, which adds smart technology to your Lego builds, thanks to a new smart brick. It's not just a lone brick,

The humble Lego brick is having a dramatic technological makeover that could transform how kids – and a fair few adults – play with the iconic toy.

Lego mini-figures have been transformed into full-fledged characters through their appearances in films and TV shows, putting them — not the bricks — at the center of the play ecosystem. Above, mini-figures are displayed at the Whittier location of ...