We are a team of writers, experimenters and researchers providing you with the best advice with zero bias or partiality. How would you describe your business in just a few words? That’s where writing ...

Telling people what you do in a concise way isn’t easy. That’s why creating an elevator pitch is so important. Whether it’s during a chance encounter with the CEO at the coffee shop, a formal business ...

What do investors want to see in startup pitch decks? For founders seeking funding for their companies, that's the million-dollar (or multimillion-dollar) question. And it's one Allison Byers, CEO of ...

An icon in the shape of a lightning bolt. Impact Link When most people hear the term 'elevator pitch,' they think they have at least 30 seconds, maybe more, to showcase who they are and what they do.

If you are in a situation where you need to quickly and effectively communicate your idea, product, or service, an elevator pitch comes in handy. With the help of the latest ChatGPT-4o Omni AI model ...

If you work in public relations, you’re bound to know what “op-ed” means. Even if you don’t, you’ve probably come across one — perhaps without even knowing it. An op-ed column refers to a piece of ...

Forbes contributors publish independent expert analyses and insights. I help B2B companies take their sales to the next level. This article is more than 4 years old. A great sales pitch should always ...

Some guidelines for making a compelling argument. MIT Technology Review is about the biggest discoveries and ideas in emerging technology. We’re keen to hear from people with interesting, provocative, ...

An increasingly popular way to get media coverage for your business or your personal brand is by writing contributor articles for established media brands. Often, these pieces are referred to as ...