Olympic pin trading has evolved from 1896 identification cards into a global collecting phenomenon connecting people at the 2026 Winter Games.

With a lanyard draped around his neck and dozens of pins fastened to his jacket, Jeff Wells scans the crowd outside the pin trading center in Milan, searching for his next conversation.

Pin trading is the Olympics’ unofficial sport. Get the origin story, insider etiquette, and beginner tips for scoring ...

The Milan Cortina Olympic Pin Trading center is open for business. Check out where it is and what's inside in this latest video.

Chloe Kim on deck for chance at third straight Olympic gold Winter Olympics recap: Brignone completes dramatic comeback and ...

Brent Folan is a three-time Olympic attendee and global traveler, recognizable in his American flag onesie as he trades pins ...

Medals aren’t the only thing that athletes are hoping to collect at the Milan Cortina Olympics. Gadi Schwartz got his hands ...

It’s not about the pins, it’s about the trading. But overbearing fans, volunteers, officials and security guards – and even police – are killing the fun for athletes.

Pin trading is a decade-long Olympic tradition connecting people from all over the world. The Patriots rookie made quick work ...

The night before he flew to France, 19-year-old London collector Josh Waller had — quite literally — thousands of pins strewn across his bedroom. He was sorting through his collection to decide which ...