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Packaging at the point of decision
Packaging shapes consumers’ split-second decisions by conveying quality, usability, brand values and sustainability while protecting the product.
Forbes contributors publish independent expert analyses and insights. Dr. Cheryl Robinson covers areas of leadership, pivoting and careers. When starting a company, several areas must be considered: ...
The cosmetic packaging industry is evolving at lightning speed. That’s because customers make their decisions in seconds.
With just 10 days until Christmas and with Hanukkah getting underway Tuesday at sundown. Chances are many of you are packing up gifts to mail off to loved ones and friends. 7 On Your Side talked to ...
Nike is making inroads on more sustainable packaging with testing of new solution known as “One Box.” Spearheaded by Rich Hastings, the brand’s custom shoebox designer, the team created a durable ...
Pharmaceutical packaging must advance to adapt to new, complex modalities. Suitable packaging for pharmaceutical products is a must to ensure the integrity of the products is maintained, which ...
Editors note: An updated version of this post can be viewed here. Brooklyn, one building at a time. This Gowanus factory building once housed the successful packing-box manufacturer James Dykeman.
Apple makes well-received products, but something that sets it apart from other brands is its attention to detail. From tight corner radius rules and iconography to the familiar look of Apple Store ...
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