A PR boutique firm, also known as a public relations boutique, is a business or agency that offers media outreach, media planning, marketing or special communications services for all types of ...

Digital PR is the practice of building brand awareness and improving reputation through online channels rather than traditional media. The definition of digital PR continues to expand as new platforms ...

The Public Relations and Communications Association (PRCA), the industry body for the PR sector, has published a new ...

IT can be said that the practice of public relations is one of the oldest in the world. Although it was not until the early 1900s when systematic and organized PR was said to have begun, leaders, ...

Too often, business leaders assume that public relations amounts simply to an industry spokesperson spinning a message designed to benefit her organization. But the organizational functions of public ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. Public relations (PR) has always been hard to define. Even the Public Relations Society of ...