Search engine marketing is one of the best ways to drive traffic to your websites. Ranking on the front page of Google is a great way to drive consistent, high converting traffic to your website.

When piecing together your digital marketing strategy, the list of tactics can be overwhelming and it may seem difficult to decide where to place your attention first. It’s important to start by ...

Today’s search landscape is more saturated than ever, so what are the best ways to compete in such a busy online space? We all know that having a thorough SEO and PPC strategy is essential, but if ...

In digital marketing, it’s so easy (and tempting) to separate the various sub-disciplines into their little worlds. Here’s SEO over here, the big one. Then there’s social media marketing, and over ...

SHROPSHIRE, England, Dec. 9, 2020 /PRNewswire/ -- Amazon PPC strategy company Sponsored Profit shares with online sellers the potential benefits to running Amazon promotions during the holiday season.

How much does moment away from "last touch" allocation impact the perception of PPC marketing? Does it help PPC, or hurt? Find out what we've seen in the data. At the Rimm-Kaufman Group, we’ve spent a ...

Pilgrim's Pride Corporation PPC has been gaining from efforts to expand portfolio and boost capacity for key products, robust online sales as well as prudent marketing strategies. Additionally, solid ...

Last week, Google announced a change to its AdWords policy around payday loans, banning ads for products with high APRs and short repayment terms. I’ve been looking at this decision from Google, made ...