How do we measure the success of a project? It’s a simple question, but the answer will have a profound impact on product planning. Usually, the responses fall into two categories: outputs and ...

Aside from that old story about people wanting horse carriages instead of cars, the move-fast-and-break-things motto is probably the biggest cliché among tech startups. However, in the past years, ...

I’ve run a digital marketing agency since 1999 but it was only in 2015 that we passed $1M in annual revenue, a goal I’ve worked toward for over 15 years. For most of those 15 years my agency’s ...

One of the greatest advantages that digital marketing provides is the marketing data that demonstrates ROI (or lack of ROI) for marketing campaigns. Twenty years ago this was revolutionary! All of a ...

Professional philanthropy, like all professions, has built a special language to describe its work. This sort of language can be used to more precisely discuss issues of importance to a field or it ...

I got a wakeup call from reading “You Need to Manage Digital Projects for Outcomes, Not Outputs,” a Harvard Business Review article by Jeff Gothelf and Josh Seiden. The headline says it all. How many ...