For too long, governance has been reduced to the production of paperwork, compliance checklists and board reports. Many boards take comfort in approving strategies, signing off policies and publishing ...

How do we measure the success of a project? It’s a simple question, but the answer will have a profound impact on product planning. Usually, the responses fall into two categories: outputs and ...

I’ve written before about why I believe the media industry’s future with most brand advertisers will be all about delivering specific business outcomes (leads, sales, etc.), in a predictable, provable ...

COVID-19 has forced businesses to focus more keenly than ever on how work gets done. It's never been clearer that work must be treated as a business-critical asset. It demands the same management ...

Looking at objectives, as an industry we just need to do the basics well. Long-established marketing theory still holds true here. The biggest challenge in B2B is to ensure objectives are the right ...

Ask your team what matters most in business, and you will get a clear answer: outcomes, not outputs. We asked thousands of knowledge workers in the United States and Europe for their view on the ...

Outcomes-based financing offers a pathway to translate ecosystem services into outcomes that investors can underwrite, creating the kind of financial structure that could help close the Nature-based ...

Thirty years ago, people were calling environmentalists “tree huggers.” Today, there is rarely a conversation on Wall Street that doesn’t mention sustainability or climate. If environmental outcomes ...