"Omnichannel commerce” has been a retail buzzword for several years, however much confusion and curiosity still surrounds this hot topic. Among the various reasons why is simple: Omnichannel -- though ...

Biopharma marketing has an omnichannel problem. Almost everyone has adopted the approach but few are seeing positive effects on engagement, according to a survey, leaving the industry looking for ways ...

Omnichannel marketing approaches vary significantly across agencies, brands and vendors. While most brands recognize the power of omnichannel in reaching customers today, they don’t agree on what the ...

When it comes to nice to haves versus need to haves, omnichannel clearly falls into the latter category. Most store executives have come to recognize that this retail strategy is the only way to ...

Customer satisfaction has always been a top priority for successful businesses. Customer service that caters to individual preferences and is delivered with a personal touch consistently rates higher ...

The retail landscape is changing dramatically, with consumers flocking to online shopping in droves, especially during the holidays. According to a report by Adobe, 53 consecutive days this holiday ...

33rd Annual Study of Logistics and Transportation Trends: Puzzling path forward Logistics professionals navigating their path forward face challenging market conditions, an evolving regulatory ...

CMOs have cited ‘lack of investment and resources’ as their main challenge when it comes to implementing an omnichannel marketing strategy, according to research from The CMO Club and Rakuten ...