Part of Nike's advertising campaign for Monday's 130th Boston Marathon backfired enough that the company walked back its messaging last week. The company had displayed a sign reading “Runners welcome.

On the 545th Sporticast episode, hosts Scott Soshnick and Eben Novy-Williams discuss some of the biggest sports business stories of the week, including the looming sale of the San Diego Padres for a ...

That's what an advertisement in a Boston Nike storefront now reads after the athletic brand replaced the signage following backlash to the original window messaging, which read "Runners welcome, ...

Nike said it installed a new advertisement near the Boston Marathon finish line following criticism of the original version. In the days leading up to the annual 26.2-mile race, the athletic apparel ...

Nike has removed a controversial advert seen in Boston ahead of Monday's marathon in the city. The sign, which read, "Runners welcome, walkers tolerated," was seen at Nike's Newbury Street location ...

Nike has removed a sign at one of its Boston stores that some felt was exclusionary. The sign, which was placed at the company’s retail location in the Back Bay neighborhood, featured block text that ...

Nike is facing backlash after a now-viral Boston Marathon ad reading "Runners welcome. Walkers tolerated." drew criticism online for allegedly "pace-shaming" slower participants and those with ...

On the 545th Sporticast episode, hosts Scott Soshnick and Eben Novy-Williams discuss some of the biggest sports business stories of the week, including the looming sale of the San Diego Padres for a ...