Many SaaS founders and marketing leaders wonder what the best structure is for their marketing teams. Although establishing well-defined marketing teams can be challenging, with the right team ...

If you have the resources, an in-house marketing team can lower costs and foster creativity and agility. Learn to build a ...

Whether you’ve just secured some VC funding or finally achieved product-market fit, you’ll need to build a growth marketing team to really drive your startup’s next phase of growth. While walking to ...

Remember the Mad Men scenes when Don Draper would have a stroke of genius in the middle of a pitch meeting? The client would love it, his colleagues would swoon and the implication was always that ...

Marketing is what I often like to call the "gluey middle" of an organization. When it connects with multiple other departments, it helps the entire business stay on brand, connect with the customer, ...

Artificial intelligence is fundamentally changing how marketing teams operate, from daily operations to long-term organizational design. What once took days of manual effort can now happen in minutes, ...

Every marketing team wants to move faster. Campaigns move in days, content shifts in hours, and expectations change constantly. IT carries a different kind of pressure. They are accountable for ...

So how do you organize a B2B marketing team? Well, you need to build one first. In our most recent US Agencies Benchmarking Report, we discovered that the most significant challenges faced by agencies ...

The new CMO strategy centers on AI marketing teams that balance automation with human oversight to deliver growth, speed and brand trust. CMOs are facing significant pressure to transform their ...

Over two years, the Atos UK & Ireland (UK&I) marketing team has undergone a major transformation to become a professional, business-aligned and ROI-driven team which is highly valued across Atos.